In case you’re not up-to-the-minute on the ever-changing world of social media, the latest player in the game comes care of Instagram, the photo and video-sharing app which recently boasted upwards of 500 million users worldwide.
In the past few weeks, Instagram has begun to roll out its latest feature to users, called Instagram Stories, which they say “lets you share all the moments of your day, not just the ones you want to keep on your profile. As you share multiple photos and videos, they appear together in a slideshow format: your story.”
Does this sound familiar? If so, it’s probably because of that other popular photo- and video-sharing app called Snapchat, which is widely considered the pioneer of the 24-hour video/photo story format.
Of course, Instagram Stories has only been around since its official launch on August 2, but that doesn’t mean that social media savvy celebrities aren’t jumping on the bandwagon yet.
In today’s world, it’s pretty much impossible for celebrities and public figures not to be on social media somehow, and Instagram Stories should be the perfect way for celebrities to connect with their fans already following them on Instagram.
One of Snapchat’s biggest flaws is the difficulty involved in tracking down someone’s account. Unless you know their contact info or username directly, it’s often times not intuitive to use the search feature on their app (lookin’ at you, Kylie Jenner aka kylizzlemynizzl.)
Instagram Stories seems to evade this by directly appearing on top of your feed, showing you the Story of anyone you’re already following, famous or not.
So how are celebrities using Instagram Stories in the feature’s early weeks? Are they showing different behind-the-scenes glimpses than they do on Snapchat? We’ll look into a few early adopters that use both to see if there are any stark differences so far.
And if you need a quick lesson on how Instagram Stories works, take a look at the video below!
Feature Image Via Instagram